Series 24: 3.11.2.1. Generic Advertisements

Taken from our Series 24 Online Guide

3.11.2.1. Generic Advertisements

A generic advertisement is a communication that does not specifically refer to a particular investment company or its securities and therefore does not offer to sell a security. Instead, these advertisements may describe a type of fund without referring to a specific fund. To be considered a generic advertisement, it must restrict the information it conveys to any one or more of the following:

• Explanatory information about investment companies or their services

• Generic information about the types or objectives o

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