4.1  Disclosure

The cornerstone of good and ethical communication with clients is the concept of disclosure, or revealing what a client needs to know to make an educated decision about your services or about a suggested investment. That doesn’t mean you need to reveal every single fact about your life and career, or every tidbit of information ever generated about a potential investment, just those considered material facts. You are required to share anything that a reasonable person would want or would need to know as a part of the decision-making process. This would be a good time to reacquaint yourself with the brochure rule mentioned in Chapter One.

As part of the disclosure process it is crucial that you don’t misrepresent or omit any material facts. Misrepresentation occurs when a professional doesn’t accurately describe or communicate an aspect of his or her qualifications, of his or her services, or of an investment. The omission of material facts occurs when a professional just flat out skips over even mentioning something that a reasonable person would want to know.

Test Note: If the exam asks whether it is okay to omit facts when de