9.1.5.2. Electronic Communications and Social Media
Electronic communications include websites, blogs, webinars, and social media sites, such as Twitter and Facebook. For regulatory purposes, electronic communications come in two types: static and interactive.
Communications containing static content are considered under FINRA rules to be retail communications, and they require approval by a registered principal prior to being posted. Interactive, real-time communications do not require prior approval by a principal in general; however, they do require a member firm to write and enforce supervisory procedures to govern their compliance with FINRA’s content standards. The exception to this rule is when i