Fair Pricing Requirements
MSRB Rules G-18 and G-30 work together to protect investors from unfair pricing in all customer transactions. Rule G-18 requires that when executing a transaction for a customer as its agent, a dealer must make reasonable efforts to obtain a fair price in relation to prevailing market conditions. Rule G-30 requires that markups and markdowns for principal transactions and commissions for agency transactions be fair and reasonable.
To determine what is fair and reasonable, dealers can take into consi