Series 79: Identifying Potential Investors And Determining Suitability And Eligibility

Identifying Potential Investors and Determining Suitability and Eligibility

At about the time the PPM is being prepared, the investment bank develops a marketing plan or target list of potential investors. Ideally, this list is specifically tailored to the type and size of the offering. For example, venture capital firms might be interested in an equity offering, while insurance companies are prime candidates for offerings of debt securities.

The identification of specific prospective investors helps streamline the marketing process, but this task is not merely helpful: it is actually necessary, because general solicitations are not allowed for most types o