Series 24: Telemarketing

Telemarketing

Consistent with federal law, FINRA requires that telephone soliciting generally be made between the hours of 8:00 a.m. and 9:00 p.m. in the prospective client’s time zone. Callers must identify themselves and the firm, provide an address or phone number where the person making the call may be contacted, and state the purpose of the solicitation. The telephone number must not be a 900 number, which requires the customer to pay for the call.

FINRA prohibits the cold-calling of anyone on the Federal Trade Commission’s National Do Not Call Registry, unless the member firm has an established business or personal relationship with the person or has that person’s prior written consent. An established business relatio